Yesterday I got an email from someone asking me to link exchange with his Page Rank 5 blog. He told me that he will put the link up in 24 hrs after I keel his link. I clicked the link and was amazed to see his site. His site had PR 5 with only 5-6 articles and all the articles were written on 16th May, 2011 i.e two days back. I
explored his blog and at last came to the conclusion that he had a fake page rank. So, I decided to share some measure to be taken before accepting any link exchange request. Lets start:

You can check out my article on Madras Geek I wrote explaining about Fake Page Rank in detail

The link exchange will be of no use or if you exchange the links with off topic site. Suppose you’ve a blog about Mobiles and you’re exchange links with a Car Insurance website. Does it sounds natural ? NO! so, avoid exchanging links to off topic sites

Before accepting link exchange request please note that site does not falls under these four categories:

So, before accepting any blogroll request make sure you follow the above three things.